Introduction by your host for this conference.
Blockchain is more than "a new technology". It has the potential to disrupt both the laggards and the disruptors. But what exactly is so special about it? And how can it transform societies, economies, and entrepreneurship?
In a short, energetic talk I briefly explain blockchain in a non-technical way.
Then I inspire with existing examples.
I use these cases to distill a few key concepts of Blockchain.
The outcome? People grasp the key concepts and understand why it’s so important, why it’s Well Totally Fundamental.
Gerrie Smits (BE) Strategy for a Digital World Consultant
Tamara and her partner James founded Mr & Mrs Smith - a travel club for hotel lovers - as an offline guidebook publisher in 2003. The business pivoted into online travel ecommerce a few years later and now represents 1000 hotels, 100 villas and has over 1 million members across the world. The journey from start up to global business with 70m GBP in revenues has been a rollercoaster of challenges, mistakes, and successes. In this session, Tamara will share that journey and what she has learnt along the way.
Tamara Lohan (UK) Mr & Mrs Smith Founder and CTO
We seem to be living in en ever polarised world. Whether we talk politics, religion, sports, food safety or indeed also about the space innovation, people seem to take comfort in the safe zone of the extremes. It is black or white. The talk makes a plea to look for the golden nuggets in the many shades of grey. For innovation, it means that the future of growth can be accelerated by creating multiple platforms of collaboration between the worlds of start-ups and big (multinational) companies.
Guy Wollaert (BE) Idea-value-impact advisory services Owner
The world of marketing will probably change more over the next 5 years than it has over the last 15. During this presentation Jeremy will be demonstrating how world of commerce is changing faster than any of us expected - and offering advice to all the marketers in the room around what plans they need to make and how they can make sure that their brand doesn't get left behind.
Jeremy Waite (UK) BM Watson Marketing Marketing visionair
We are naturally inclined to think about scarcity, and look for fear and negative news. These are the kind of qualities that helped us through evolution but in the world of exponential technologies we need to change the mindset to think abundance. We now have power as an individual and small teams to use innovation and entrepreneurship to solve humanity’s grand challenges and create abundance of energy, food, fresh water and health. Entrepreneurs are bow capable of doing things that were previously done only by Nation states and next set of superpowers are likely to be entrepreneurs and not the countries.
Naveen Jain (IND) Moon Express Founder & Executive Chairman
This will soon be announced.
Belgium is a laggard in the digital economy. Our country doesn't create companies like Snapchat, Facebook or bol.com. And that's partly because the private sector and the government don't understand how successful companies in Silicon Valley are created. In my talk I will zoom in on the myths en misunderstandings that impede the creation of new innovative companies.
Stijn Fockedey (BE) Trends Magazine Reporter
Technology is improving at a rapid pace. Today, some of the impossible things are rising to the occasion in the form of Augmented Reality and Virtual Reality. We've seen several applications with AR, along with video game and hardware devices. Remember Pokemon GO? It is clear that the way things are right now, AR has the upper hand against VR, and that might not be changing anytime soon. Is this a story of AR VS VR? Or can both technologies work together and will they succeed both in time? In this interview session we search for answers on question which technology will have the biggest impact.
Pieter Van Leugenhagen (BE) Yondr Business Strategist
Tina Stroobandt (BE) World of Waw Mixed Reality Marketeer
Is digitization a change within existing frameworks, or does it change the frameworks themselves? The distinction matters greatly. In the first case consumers, companies and governments have to deal with just a couple of changes. In the second case they will only survive if they completely reinvent themselves. Is this the start of an evolution or a revolution? Usually, the best way to predict the future is to look at the past, since it was indeed somebody’s future once upon a time. I will try to figure out how industrialization was once revolutionary.
Digitization seems to impact our world the same way industrialization did in the last 250 years. We’re not just talking about a few new business models like Uber and Airbnb, but about a fundamental change in how we organize society as a whole. The fundamental distinctions that emerged after the industrialization and upon which we built our society, like the distinction between producer and consumer, work and leisure and public and private, are now fading.
Simultaneously, the networks that have disrupted these distinctions continue to grow stronger. It’s hard to predict the future, but with the past as our only guide, it is safe to say that we are gearing up for a digital revolution. Those who didn’t industrialize in the 19th century were industrialized themselves. In the 21st century we must choose between digitizing… or being digitized.
Rogier De Langhe (BE) University of Ghent Professor and economic philosopher
How will we continuously learn and unlearn tomorrow? How can we stay connected, with ever and faster evolving customer wishes and needs? And what are new ways to run an innovative organization in a rapidly changing business environment?
Tomorrow, Artificial Intelligent computers will take on tasks from professionals and help business leaders do their jobs more efficiently and even better. I will show how we prepare for that future, find new personal relevance and get the most out of the human/machine collaboration.
- The new role of leaders and what are the new skills everyone will need to master
- How to stay connected in an evolving world
Tom De Ruyck (BE) Insites Managing Partner & Head of Insight Activation
Discover the role of on- and offline touchpoints, the impact of new technologies and global trends for different generations. Find out why GenZ values “instant everywhere”, how GenY craves new experiences to improve their social status and how baby boomers perceive privacy.
Bert Hendrickx (BE) GFK Senior Research Expert - Digital Market Intelligence
This will soon be announced.
Bart De Waele (BE) Wijs CEO
The importance of Holy Trinity Thinking within Marketing
Marketing is about God, Jesus and the Holy Spirit. Marketing is also about creating connectivity. Two statements by Peter Decuypere (1963), master in philosophy, that bring us from an age-old Holy Trinity Thinking to a surprisingly simple marketing model. As Founding Father of the I love Techno Festival, and consultant for events such as Time Warp and We Can Dance, Peter knows how to translate his expertise as an event marketeer into a widely applicable marketing story. A story that begins somewhere in an Albert Heijn supermarket and ends with Burning Man and far beyond. A story in which (M)E-xperiences become (W)E-xperiences and customer experience turns itself into customer expression.
In short: Peter Decuypere brings you “an utterly inspiring keynote about the importance of Holy Trinity Thinking within Marketing”, in which he combines his knowledge, experience and passion. However, an explicit warning is in place: after this keynote a visit to an Albert Heijn supermarket, or whatever other shop or event, will never be the same again.
Peter Decuypere (BE) I Love Techno Founder
In 2004 Salesforce was the darling of the tech world. Boasting exponential growth (20.000 customers, up from 6000 in 2002). A successful IPO. All charts pointing up and to the right. Perfect! Not quite... Customer churn rate was at 8%... per month! Stalled growth loomed. The solution: improve user onboarding to boost retention and growth. A new discipline was born.
Radica Raeves (AUS) Ad Rem Studios User Onboarding Specialist
This talk is not about design or art; it's about designers. It's about the things that we create and the ways in which we create them. It's about the processes that we use and how those processes define us. It's about the qualities that set us apart (and why they matter). What are the differences between design and art? What is the most important quality that a designer can possess? And how are the two so closely related? In this talk, we'll examine the ways in which design and art are fundamentally different, and how through those differences, we can extract the qualities that comprise great designers and leaders. Learn about the contrasting purposes, data sources, and creative processes that design and art hold. Gain a new perspective on what it means to be a designer, and how designers that possess one particular quality are prone to better feedback, accountability, innovation, collaboration, and outcomes. Finally, hear personal accounts from designers at companies like Google and Apple, sharing their approaches to design and the qualities that they value. You may or may not leave this talk convinced that design is not art, but no matter what, you will leave with a better understanding for what it means to be a designer.
Austin Knight (US) Hubspot Sr. UX Designer
Key figures and insights from the newest Belgian e-commerce research report.
Elisabeth Vanhoutte (BE) Wijs Sales & Marketing Director
In a time where everybody talks about technology and putting the customer first, a lot of organizations forget about taking their core asset on the journey of digital transformation: their people. In order to transform you need to make people believe in your North Star vision, you need to involve them as intrapreneurs by providing new skills and the highest levels of autonomy. Companies that will succeed in digital transformation will be the ones betting the farm on employee centricity. The customer will follow.
Dado Van Peteghem (BE) Duval Union Consulting Founding Partner
In a world where the pace of innovation keeps accelerating and no single organisation carries all the necessary knowledge and talent to keep up with it, cooperation between corporates and startups/scaleups might seem like a perfect match. Startups can offer corporates state of the art technologies and the agility they need to leverage them. Corporates can help startups scale their business faster. Cooperation can take many forms ranging from one-off events as hackatons and competitions over sharing of resources and mentoring to partnerships, investments and acquisitions. But to cooperate successfully cultural, organizational and other barriers need to be overcome. What are the possibilities and pitfalls of different approaches? And what kind of cooperation do you pick in which circumstances? How do you measure success? Come and discover the growing ecosystem of corporate venturing.
Carine Lucas (BE) Agoria Expert Innovation
This will soon be announced.
This will soon be announced.
With over 1500 participants webtomorrow the largest conference in the country. Thé unique opportunity to get to know each other better. We organize various networking activities in an informal way. So you will learn many new and interesting contacts in no time..... Let's boost your business!