WebTomorrow is about transition.
The digital impact on our economy & society.
June 8 & 9 2017 - Expo Ghent

Visionaries, entrepreneurs and renowned international experts will share

groundbreaking insights and new paradigms, challenging the way you see the world.

 

Main Conference Room

08:00
Welcome & breakfast
Welcome & breakfast
08:50
Opening of the Day

Introduction by your host for this conference.

09:00
Mind opening talk: Blockchain is WTF* (*Well Totally Fundamental)
Blockchain is more than "a new technology". It has the potential to disrupt both the laggards and the disruptors. But what exactly is so special about it? And how can it transform societies, economies, and entrepreneurship? In a s... read more
Mind opening talk: Blockchain is WTF* (*Well Totally Fundamental)

Blockchain is more than "a new technology". It has the potential to disrupt both the laggards and the disruptors. But what exactly is so special about it? And how can it transform societies, economies, and entrepreneurship?

In a short, energetic talk I briefly explain blockchain in a non-technical way.
Then I inspire with existing examples.
I use these cases to distill a few key concepts of Blockchain.

The outcome? People grasp the key concepts and understand why it’s so important, why it’s Well Totally Fundamental.

Gerrie Smits (BE)

Gerrie Smits (BE) Strategy for a Digital World Consultant

09:10
A personal story: From start up to global online business with 70m revenues - KEYNOTE
Tamara and her partner James founded Mr & Mrs Smith - a travel club for hotel lovers - as an offline guidebook publisher in 2003. The business pivoted into online travel ecommerce a few years later and now represents 1000 hotels, ... read more
A personal story: From start up to global online business with 70m revenues - KEYNOTE

Tamara and her partner James founded Mr & Mrs Smith - a travel club for hotel lovers - as an offline guidebook publisher in 2003. The business pivoted into online travel ecommerce a few years later and now represents 1000 hotels, 100 villas and has over 1 million members across the world. The journey from start up to global business with 70m GBP in revenues has been a rollercoaster of challenges, mistakes, and successes. In this session, Tamara will share that journey and what she has learnt along the way.

Tamara  Lohan (UK)

Tamara Lohan (UK) Mr & Mrs Smith Founder and CTO

09:50
Innovation, the GOLD is in the GREY
We seem to be living in en ever polarised world. Whether we talk politics, religion, sports, food safety or indeed also about the space innovation, people seem to take comfort in the safe zone of the extremes. It is black or white. Th... read more
Innovation, the GOLD is in the GREY

We seem to be living in en ever polarised world. Whether we talk politics, religion, sports, food safety or indeed also about the space innovation, people seem to take comfort in the safe zone of the extremes. It is black or white. The talk makes a plea to look for the golden nuggets in the many shades of grey. For innovation, it means that the future of growth can be accelerated by creating multiple platforms of collaboration between the worlds of start-ups and big (multinational) companies.

Guy Wollaert (BE)

Guy Wollaert (BE) Idea-value-impact advisory services Owner

10:30
Break
10:55
The Future of AI in Marketing
The world of marketing will probably change more over the next 5 years than it has over the last 15. During this presentation Jeremy will be demonstrating how world of commerce is changing faster than any of us expected - and offering... read more
The Future of AI in Marketing

The world of marketing will probably change more over the next 5 years than it has over the last 15. During this presentation Jeremy will be demonstrating how world of commerce is changing faster than any of us expected - and offering advice to all the marketers in the room around what plans they need to make and how they can make sure that their brand doesn't get left behind.

Jeremy Waite (UK)

Jeremy Waite (UK) IBM Watson Marketing Marketing visionair

11:40
Shooting for the moon with the mindset of abundance - KEYNOTE
We are naturally inclined to think about scarcity, and look for fear and negative news. These are the kind of qualities that helped us through evolution but in the world of exponential technologies we need to change the mindset to thi... read more
Shooting for the moon with the mindset of abundance - KEYNOTE

We are naturally inclined to think about scarcity, and look for fear and negative news. These are the kind of qualities that helped us through evolution but in the world of exponential technologies we need to change the mindset to think abundance. We now have power as an individual and small teams to use innovation and entrepreneurship to solve humanity’s grand challenges and create abundance of energy, food, fresh water and health. Entrepreneurs are bow capable of doing things that were previously done only by Nation states and next set of superpowers are likely to be entrepreneurs and not the countries.

Naveen Jain (IND)

Naveen Jain (IND) Moon Express Founder & Executive Chairman

12:30
Lunchtime: experience the power of some great food and terrific networking conversations
Lunchtime: experience the power of some great food and terrific networking conversations
 

Stage 1 Innovation Room

14:00
Mind opening talk

This will soon be announced.

14:15
7 myths of the digital economy, you have to be aware of
Belgium is a laggard in the digital economy. Our country doesn't create companies like Snapchat, Facebook or bol.c... read more
7 myths of the digital economy, you have to be aware of

Belgium is a laggard in the digital economy. Our country doesn't create companies like Snapchat, Facebook or bol.com. And that's partly because the private sector and the government don't understand how successful companies in Silicon Valley are created. In my talk I will zoom in on the myths en misunderstandings that impede the creation of new innovative companies.

Stijn Fockedey (BE)

Stijn Fockedey (BE) Trends Magazine Reporter

14:45
AR vs VR
Technology is improving at a rapid pace. Today, some of the impossible things are rising to the occasion in the fo... read more
AR vs VR

Technology is improving at a rapid pace. Today, some of the impossible things are rising to the occasion in the form of Augmented Reality and Virtual Reality. We've seen several applications with AR, along with video game and hardware devices. Remember Pokemon GO? It is clear that the way things are right now, AR has the upper hand against VR, and that might not be changing anytime soon. Is this a story of AR VS VR? Or can both technologies work together and will they succeed both in time? In this interview session we search for answers on question which technology will have the biggest impact.

Pieter Van Leugenhagen (BE)

Pieter Van Leugenhagen (BE) Yondr Business Strategist

Tina Stroobandt (BE)

Tina Stroobandt (BE) World of Waw Mixed Reality Marketeer

15:15
Break
15:45
Game over? Digitization: evolution vs. revolution
Is digitization a change within existing frameworks, or does it change the frameworks themselves? The distinction ... read more
Game over? Digitization: evolution vs. revolution

Is digitization a change within existing frameworks, or does it change the frameworks themselves? The distinction matters greatly. In the first case consumers, companies and governments have to deal with just a couple of changes. In the second case they will only survive if they completely reinvent themselves. Is this the start of an evolution or a revolution? Usually, the best way to predict the future is to look at the past, since it was indeed somebody’s future once upon a time. I will try to figure out how industrialization was once revolutionary.

Digitization seems to impact our world the same way industrialization did in the last 250 years. We’re not just talking about a few new business models like Uber and Airbnb, but about a fundamental change in how we organize society as a whole. The fundamental distinctions that emerged after the industrialization and upon which we built our society, like the distinction between producer and consumer, work and leisure and public and private, are now fading.

Simultaneously, the networks that have disrupted these distinctions continue to grow stronger. It’s hard to predict the future, but with the past as our only guide, it is safe to say that we are gearing up for a digital revolution. Those who didn’t industrialize in the 19th century were industrialized themselves. In the 21st century we must choose between digitizing… or being digitized.

Rogier  De Langhe (BE)

Rogier De Langhe (BE) University of Ghent Professor and economic philosopher

16:15
The next you / Time to disrupt yourself
How will we continuously learn and unlearn tomorrow? How can we stay connected, with ever and faster evolving cust... read more
The next you / Time to disrupt yourself

How will we continuously learn and unlearn tomorrow? How can we stay connected, with ever and faster evolving customer wishes and needs? And what are new ways to run an innovative organization in a rapidly changing business environment?

Tomorrow, Artificial Intelligent computers will take on tasks from professionals and help business leaders do their jobs more efficiently and even better. I will show how we prepare for that future, find new personal relevance and get the most out of the human/machine collaboration.

Learn:
- The new role of leaders and what are the new skills everyone will need to master
- How to stay connected in an evolving world

Tom De Ruyck (BE)

Tom De Ruyck (BE) Insites Managing Partner & Head of Insight Activation

 

Stage 2 Marketing Room

14:00
Gen Z versus baby boomers: marketing across generations
Discover the role of on- and offline touchpoints, the impact of new technologies and global trends for different g... read more
Gen Z versus baby boomers: marketing across generations

Discover the role of on- and offline touchpoints, the impact of new technologies and global trends for different generations. Find out why GenZ values “instant everywhere”, how GenY craves new experiences to improve their social status and how baby boomers perceive privacy.

Bert  Hendrickx (BE)

Bert Hendrickx (BE) GFK Senior Research Expert - Digital Market Intelligence

14:15
Beyond the Bots hysteria. What's in it for you as marketer?

This will soon be announced.

Bart De Waele (BE)

Bart De Waele (BE) Wijs CEO

14:45
Turning (M)E-xperiences into valuable (W)E-xperiences.
The importance of Holy Trinity Thinking within Marketing Marketing is about God, Jesus and the Holy Spirit. Ma... read more
Turning (M)E-xperiences into valuable (W)E-xperiences.

The importance of Holy Trinity Thinking within Marketing

Marketing is about God, Jesus and the Holy Spirit. Marketing is also about creating connectivity. Two statements  by Peter Decuypere (1963), master in philosophy, that bring us from an age-old Holy Trinity Thinking to a surprisingly simple marketing model.  As Founding Father of the I love Techno Festival, and consultant for events such as Time Warp and We Can Dance, Peter knows how to translate his expertise as an event marketeer into a widely applicable marketing story. A story that begins somewhere in an Albert Heijn supermarket and ends with Burning Man and far beyond. A story in which (M)E-xperiences become (W)E-xperiences and customer experience turns itself into customer expression.

In short: Peter Decuypere brings you “an utterly inspiring keynote about the importance of Holy Trinity Thinking within Marketing”, in which he combines his knowledge, experience and passion.  However, an explicit warning is in place: after this keynote a visit to an Albert Heijn supermarket, or whatever other shop or event, will never be the same again.

Peter  Decuypere (BE)

Peter Decuypere (BE) I Love Techno & Author of Holy Trinity Events Founder

15:15
Break
15:45
User Onboarding: The Foundation of Your Growth Strategy
In 2004 Salesforce was the darling of the tech world. Boasting exponential growth (20.000 customers, up from 6000 ... read more
User Onboarding: The Foundation of Your Growth Strategy

In 2004 Salesforce was the darling of the tech world. Boasting exponential growth (20.000 customers, up from 6000 in 2002). A successful IPO. All charts pointing up and to the right. Perfect! Not quite... Customer churn rate was at 8%... per month! Stalled growth loomed. The solution: improve user onboarding to boost retention and growth. A new discipline was born.

Radica Raeves (AUS)

Radica Raeves (AUS) Ad Rem Studios User Onboarding Specialist

16:15
Design is not Art
This talk is not about design or art; it's about designers. It's about the things that we create and the ways... read more
Design is not Art

This talk is not about design or art; it's about designers. It's about the things that we create and the ways in which we create them. It's about the processes that we use and how those processes define us. It's about the qualities that set us apart (and why they matter). What are the differences between design and art? What is the most important quality that a designer can possess? And how are the two so closely related? In this talk, we'll examine the ways in which design and art are fundamentally different, and how through those differences, we can extract the qualities that comprise great designers and leaders. Learn about the contrasting purposes, data sources, and creative processes that design and art hold. Gain a new perspective on what it means to be a designer, and how designers that possess one particular quality are prone to better feedback, accountability, innovation, collaboration, and outcomes. Finally, hear personal accounts from designers at companies like Google and Apple, sharing their approaches to design and the qualities that they value. You may or may not leave this talk convinced that design is not art, but no matter what, you will leave with a better understanding for what it means to be a designer.

Austin Knight (US)

Austin Knight (US) Hubspot Sr. UX Designer

 

Stage 3 Entrepreneurship Room

14:00
In a 1, 2, 3 to a higher gear in the Belgian E-commerce. Fast inspiration from the kitchen of Belgian Retailers.

Key figures and insights from the newest Belgian e-commerce research report.

Elisabeth Vanhoutte (BE)

Elisabeth Vanhoutte (BE) Wijs Sales & Marketing Director

14:15
Superstate – what Belgium needs to do to avoid becoming a failed state

This will soon be announced.

Bart Van Craeynest (BE)

Bart Van Craeynest (BE) Econopolis Chief Economist

14:45
Corporate venturing: how to make the most of corporate – startup collaboration
In a world where the pace of innovation keeps accelerating and no single organisation carries all the necessary kn... read more
Corporate venturing: how to make the most of corporate – startup collaboration

In a world where the pace of innovation keeps accelerating and no single organisation carries all the necessary knowledge and talent to keep up with it, cooperation between corporates and startups/scaleups might seem like a perfect match. Startups can offer corporates state of the art technologies and the agility they need to leverage them. Corporates can help startups scale their business faster. Cooperation can take many forms ranging from one-off events as hackatons and competitions over sharing of resources and mentoring to partnerships, investments and acquisitions. But to cooperate successfully cultural, organizational and other barriers need to be overcome. What are the possibilities and pitfalls of different approaches? And what kind of cooperation do you pick in which circumstances? How do you measure success? Come and discover the growing ecosystem of corporate venturing.

Carine Lucas (BE)

Carine Lucas (BE) Agoria Expert Innovation

15:15
Break
15:45
The quest for the best strategic response to the changing market
The rise of disruptive startups isn’t slowing down. Based on 200+ real conversations with C-level managers on th... read more
The quest for the best strategic response to the changing market

The rise of disruptive startups isn’t slowing down. Based on 200+ real conversations with C-level managers on the quest to their best strategic response to the changing market, Pieter will take you on a journey through the corporate venturing landscape. A tangible story, synthesising today's corporate innovation challenges, to a full selection of solutions. Clear examples help simplify the decision making process, so you an identify yourself with these managers and get inspired to shape your own path of transformation.

Pieter  Van de Velde (BE)

Pieter Van de Velde (BE) Bundl Founding Partner

16:15
This will soon be announced.

This will soon be announced.

 

Networking area

16:50
Network drink
Network drink
With over 1500 participants webtomorrow the largest conference in the country. Thé unique opportunity to get to know each other better. We organize various networking activities in an informal way. So you will learn many new and inte... read more
Network drink

With over 1500 participants webtomorrow the largest conference in the country. Thé unique opportunity to get to know each other better. We organize various networking activities in an informal way. So you will learn many new and interesting contacts in no time..... Let's boost your business!