6th Edition - June 8 & 9 2017 - Flanders Expo Ghent

PRACTICAL DETAILS

How to get there?

Discover it right here.
Where to park your car? P4. Where is P4? Have a look right here.

 

Do you have a question?

Tweet us via @webtomorrow or you can go to the Discovery tower.

 

 

The slidedecks of the WebTomorrow speakers

Plenty of speakers have shared their work, insights and knowledge. Some of them wanted to share their presentations with you. You can slide through all of them on the right side of the embedded Slideshare tool.

Hoe anderen terugblikken op WebTomorrow 2017:

Twee dagen conferentie, dat zorgt voor heel wat indrukken. We lijsten graag alle artikels, video's en podcasts op die andere hebben geschreven (of gemaakt) over WebTomorrow 2017. Veel lees (of kijk-) plezier:

The WebTomorrow video corner

WebTomorrow 2017 is a wrap. Thank you all for making it the biggest Bloovi conference ever! Have a look at the Official Aftermovie.

Take a look at the pictures taken at WebTomorrow 2017

Less than a week after WebTomorrow, what a blast! Here are the pictures of the two day conference. Spot yourself and your colleagues. Feel free to share around! 

WebTomorrow gemist? Een overzicht van 7 take-aways én de eerste sfeerbeelden:

WebTomorrow 2017 zit erop. Na maanden voorbereiden, zijn die twee dagen conferentie echt voorbij gevlogen! Meer dan 1000 bezoekers kwamen een kijkje nemen naar wat de 30+ sprekers en 70+ partners te zeggen hadden. De sfeer zat er goed in en de reacties waren positief. Benieuwd naar WebTomorrow? Wij zetten alvast enkele zaken op een rijtje:

Wat werd er verteld op de tweede dag van WebTomorrow? Deze recap brengt je helemaal bij:

WebTomorrow 2017 zit erop! In dit artikel ontdekte je misschien al de top 3 inzichten van dag 1. En omdat het event sinds dit jaar uit twee dagen bestaat, schotelen we je vandaag een recap voor van de tweede en laatste dag.

Hoe was de eerste dag van WebTomorrow? De 3 top inzichten op een rij:

Vandaag werd in Flanders Expo het startschot gegeven voor WebTomorrow. Meer dan 1000 aanwezigen - waaronder ondernemers, marketeers en evangelisten - zakten af naar Gent voor een flinke dosis inspiratie. Hoewel we met een vat vol inzichten huiswaarts keren, kozen we er voor jou de top 3 uit. Hieronder lees je hoe wij dag 1 van WebTomorrow beleefden!

 

Main Conference Room

08:00
Welcome & Breakfast
Welcome & Breakfast
08:50
Opening of the day
09:00
Mind opening talk: Core values play a critical role in shaping culture, behaviors, decisions and heart of an organization
Many years ago, CEO Marc Benioff of Salesforce had a vision of a company with a purpose beyond profit. Since 8 years, his company has been listed on Fortune's 100 Best Companies to work for. Ever wondered what it takes? He build a com... read more
Mind opening talk: Core values play a critical role in shaping culture, behaviors, decisions and heart of an organization

Many years ago, CEO Marc Benioff of Salesforce had a vision of a company with a purpose beyond profit. Since 8 years, his company has been listed on Fortune's 100 Best Companies to work for. Ever wondered what it takes? He build a company around the spirit of Ohana, a close-knit ecosystem that works collaboratively to improve the state of the world and to be the change. Today this world is in a transition leading to massive opportunities for the Ohana. Core values are our instruments. Trust, Innovation, Equality and Growth will play a critical role in shaping this culture, the behaviors, decisions and heart of any ecosystem. It’s within our grasp to work together to create a better future.

Carmina Coenen (BE)

Carmina Coenen (BE) Manager Solution Engineering Salesforce.com

09:30
Why do people buy? The knowledge of psychology that you as a marketer need to know to convince your customers - KEYNOTE
It’s been thought that there is a linear process to the buying decision. Actually there is one linear process, but another more powerful appears counter intuitive and is based upon personal feeling and judgement. That’s why one se... read more
Why do people buy? The knowledge of psychology that you as a marketer need to know to convince your customers - KEYNOTE

It’s been thought that there is a linear process to the buying decision. Actually there is one linear process, but another more powerful appears counter intuitive and is based upon personal feeling and judgement. That’s why one seldom buys anything important from someone you don’t like.  No matter how good the deal seems at the time. It’s why we have all sat through extremely slick presentations from people trying to sell to us then we have absolutely no intention of buying from them…

Marcus  Orlovsky (UK)

Marcus Orlovsky (UK) Change Agent Bryanston Square

10:05
The rise of 3D printing from the 90’s till today & the rise of A.I. in 2015-20, same story, other timeframe. How will this i

Artificial Intelligence undergoes now the same phase as 3D printing was in 10 years ago. As an entrepreneur I will share my knowledge, experience and insights to let you get a better image of the future of A.I.

Mario Fleurinck (BE)

Mario Fleurinck (BE) Founder InnoCrowd

10:45
Break
11:10
Fake news, distrust and anti-marketing - KEYNOTE
As a tsunami of distrust sweeps the world, traditional marketing is reaching a crisis point. Customer attention becomes scarcer and scarcer, and customer cynicism, skepticism and distrust grows by the day. What are traditional markete... read more
Fake news, distrust and anti-marketing - KEYNOTE

As a tsunami of distrust sweeps the world, traditional marketing is reaching a crisis point. Customer attention becomes scarcer and scarcer, and customer cynicism, skepticism and distrust grows by the day. What are traditional marketers doing? Instead of trying to rebuild credibility, they are feeding the fires with increasingly intrusive and annoying marketing and advertising. Marketing has never felt more like fake news.

The future of marketing is anti-marketing. It is about an obsession with improving the experience of current customers. It is about turning current customers into social media sales reps because today and in the future, customers trust other customers far more than brands. To do that, marketing must become useful, credible, real, and much more focused on service and simplicity, and on creating genuinely compelling customer experiences. The product or service must deliver on the promise and the promise will be tested through the use of the service in some sort of trial or freemium model.

Gerry McGovern (IE)

Gerry McGovern (IE) Founder Customer Care Words

11:50
What does true leadership looks like when your office is full of millennials - KEYNOTE
An interesting walk through the experience of one of the best character in Belgium's government. Frank has a clear vision about true leadership, how we should organise our companies and organisations and what's the role of every indiv... read more
What does true leadership looks like when your office is full of millennials - KEYNOTE

An interesting walk through the experience of one of the best character in Belgium's government. Frank has a clear vision about true leadership, how we should organise our companies and organisations and what's the role of every individual.  Not only a very stimulating and inspiring story for managers and executives.

Frank  Van Massenhove (BE)

Frank Van Massenhove (BE) Chairman FOD Sociale Zekerheid

12:30
Lunchtime: experience the power of some great food and terrific networking conversations
Lunchtime: experience the power of some great food and terrific networking conversations
13:30
Demo's & petscha kutscha's: Refreshing ideas on how to use technology to make your business future proof
 

Stage 1 Innovation Room

14:00
Mind opening talk: Unlocking Sales and marketing excellence with AI
Artificial intelligence is disrupting how sales & marketing operate and work together. In this session, Showpa... read more
Mind opening talk: Unlocking Sales and marketing excellence with AI

Artificial intelligence is disrupting how sales & marketing operate and work together. In this session, Showpad's Chief Product Officer, Louis Jonckheere will highlight the latest trends and opportunities artificial intelligence offers to sales and marketing professionals.

Louis Jonckheere (BE)

Louis Jonckheere (BE) Co-CEO Showpad

14:15
To Double-Down or Double-Up? How to drive digital innovation in corporations.
If you work at a large corporation, how do you organize for successful digital innovation? Do you place a big bet,... read more
To Double-Down or Double-Up? How to drive digital innovation in corporations.

If you work at a large corporation, how do you organize for successful digital innovation? Do you place a big bet, playing your cards right, or do you force the game? Steve Muylle, winner of The Case Centre Award and Competitions 2015 on Digital Transformation, also known as the Oscars for Ivy League business schools, will share his insight on how corporations in Belgium and abroad try to stimulate digital innovation.

Steve  Muylle (BE)

Steve Muylle (BE) PhD Professor & Partner Vlerick Business School

14:45
Enabling the Internet of YOU through Context Intelligence
How to turn the world of IOT into the promise of IOU (Internet of You)? A world whereby everything you’re surrou... read more
Enabling the Internet of YOU through Context Intelligence

How to turn the world of IOT into the promise of IOU (Internet of You)? A world whereby everything you’re surrounded by or interact with will adapt to you, preempting your needs and conforming to your identity and real-time context. Putting You at the core, not the Things.
At Sentiance we believe the key to unlock the IOU is in the data, more specifically the data from sensors embedded in IOT devices. We turn this data into insight about people’s behavior and context, and enable companies to leverage this intelligence to build the next generation of products and services that will make the Internet of You a reality.

Tom Vandendooren (BE)

Tom Vandendooren (BE) Chief Business Development Officer Sentiance

 

Stage 2 Marketing Room

14:00
How to use Social Media data (Facebook) to build your marketing strategy?
In today’s hyperconnected world, your customers are constantly interacting with various online services, leaving... read more
How to use Social Media data (Facebook) to build your marketing strategy?

In today’s hyperconnected world, your customers are constantly interacting with various online services, leaving behind digital footprints. This data represents a potential knowledge of your customers,your website visitors or even your competitors. During this session Thierry will explain how the principal Social Network, Facebook, can now be leveraged, turned into a market research solution and provide actionable insights that can be used for Media Planning, Brand Strategy, Content Marketing, Partnerships,...

Thierry  Soubestre (BE)

Thierry Soubestre (BE) CEO Social Karma

14:15
WE, MYSELF & A.I.
When over half of European consumers believe that an ‘organic’ label – despite certification – is nothing ... read more
WE, MYSELF & A.I.

When over half of European consumers believe that an ‘organic’ label – despite certification – is nothing more than an objectionable excuse to demand higher prices for products, then we are clearly dealing with the erosion of credibility, and ‘authentic’ is at risk of being considered ‘fauxthentic’. How sincere are slow dripping coffee houses and online marketplace homestays when algorithms dictate the way they are furnished? Is sharing design an integral part of the sharing economy?

Never before have consumers been this aware of marketing and sales ploys, so we should approach them as industry insiders. On the 8th of June, Herman will take you on a journey to the current state of artificial intelligence and its opponents, the we-economy and radical transparency.

Herman Konings (BE)

Herman Konings (BE) Trendwatcher Pocket Marketing/nXt

14:45
Behavioural Science will make you a better creative.
The core of what we do is not communication but influencing behaviour. And the role of digital technologies, apps ... read more
Behavioural Science will make you a better creative.

The core of what we do is not communication but influencing behaviour. And the role of digital technologies, apps and interfaces in changing behaviour  has become as important as branding and advertising. The number one reason why a lot of communication strategies fail is that they didn’t start with behaviour. Behavioural Designers deep dive into the forces that influence behaviour (pains, gains, habits, anxieties) and try to come up with solutions that take these forces into account. This leads to a much broader range of ideas: campaign ideas, service design ideas, product ideas, tactical ideas,…

Why advertising people should embrace behavioural psychology? Because it will make them a much better skilled professional. Your job will transform from creating ideas to solving real customer problems. If you combine creativity with behavioural psychology, you’ll become better at creating ideas that actually work.

Tom  De Bruyne (BE)

Tom De Bruyne (BE) Owner SUE

 

Stage 3 Society Room

14:00
Social technologies are a vital catalyst for individual and organizational transformation
Social technologies (Slack, Yammer, Workplace by Facebook …) are a vital catalyst for organizational and individ... read more
Social technologies are a vital catalyst for individual and organizational transformation

Social technologies (Slack, Yammer, Workplace by Facebook …) are a vital catalyst for organizational and individual transformation. They bring more agility, increased productivity and employee engagement. But their implementation is not self-evident. What are the critical success factors? Which arguments to use to convince executives and managers? And how to react to resistances in a powerful and efficient way? Isabel De Clercq will share with you the lessons learned from ATOS, ENGIE, KBC and ANZ.

Isabel  De Clercq (BE)

Isabel De Clercq (BE) Trendcatcher - Firestarter - Sparkle Architect Wolters Kluwer

14:15
Beyond busyness, because Busy is for losers
Everyone is busy these days as the digital transformation of society continues to accelerate exponential growth in... read more
Beyond busyness, because Busy is for losers

Everyone is busy these days as the digital transformation of society continues to accelerate exponential growth in information, communication and demand.  However, that’s not the real reason we’re busy.  We’re busy because we think (wrongly) that it’s cool; we’re hooked on hyper-stimulation; we think it will make us successful; and, in the end, because busyness is the easy choice. 

Busy isn’t an inevitable consequence of modern life; it’s a dumb choice; it’s a losing strategy.  This session explains why we are really busy.  Much more importantly, it also draws on psychological research to outline concrete things we can do to thrive in the digital era.

Tony Crabbe (UK)

Tony Crabbe (UK) Business Psychologist, best selling author worldwide

14:45
Welcome in the 21st century: can a universal basic income and robotics change our lives and the world forever?
In 1930 the great economist John Maynard Keynes predicted that by 2030 we would work but 15 hours a week. Het got ... read more
Welcome in the 21st century: can a universal basic income and robotics change our lives and the world forever?

In 1930 the great economist John Maynard Keynes predicted that by 2030 we would work but 15 hours a week. Het got that one way wrong. These past thirty years we have increased the level of work instead. But Why? Can’t robots simply substitute us at work and do the work for us? Rutger Bregman show us how to use technology in a complete different way than what we are used to now. He sketches us a new 21st century utopia, with a basic income for everyone. Bregman is convinced that work is for machines and life is for people.

Rutger Bregman (NL)

Rutger Bregman (NL) Author of 'Utopia for Realists' De Correspondent

 

Networking area

15:15
Special Networking Activities - speeddates
Special Networking Activities - speeddates

The practical info about this will soon be announced.

17:00
Network drink
Network drink
With over 1300 participants webtomorrow the largest conference in the country. Thé unique opportunity to get to know each other better. We organize various networking activities in an informal way. So you will learn many new and inte... read more
Network drink

With over 1300 participants webtomorrow the largest conference in the country. Thé unique opportunity to get to know each other better. We organize various networking activities in an informal way. So you will learn many new and interesting contacts in no time..... Let's boost your business!