6th Edition - June 8 & 9 2017 - Flanders Expo Ghent

PRACTICAL DETAILS

How to get there?

Discover it right here.
Where to park your car? P4. Where is P4? Have a look right here.

 

Do you have a question?

Tweet us via @webtomorrow or you can go to the Discovery tower.

 

 

The slidedecks of the WebTomorrow speakers

Plenty of speakers have shared their work, insights and knowledge. Some of them wanted to share their presentations with you. You can slide through all of them on the right side of the embedded Slideshare tool.

Hoe anderen terugblikken op WebTomorrow 2017:

Twee dagen conferentie, dat zorgt voor heel wat indrukken. We lijsten graag alle artikels, video's en podcasts op die andere hebben geschreven (of gemaakt) over WebTomorrow 2017. Veel lees (of kijk-) plezier:

The WebTomorrow video corner

WebTomorrow 2017 is a wrap. Thank you all for making it the biggest Bloovi conference ever! Have a look at the Official Aftermovie.

Take a look at the pictures taken at WebTomorrow 2017

Less than a week after WebTomorrow, what a blast! Here are the pictures of the two day conference. Spot yourself and your colleagues. Feel free to share around! 

WebTomorrow gemist? Een overzicht van 7 take-aways én de eerste sfeerbeelden:

WebTomorrow 2017 zit erop. Na maanden voorbereiden, zijn die twee dagen conferentie echt voorbij gevlogen! Meer dan 1000 bezoekers kwamen een kijkje nemen naar wat de 30+ sprekers en 70+ partners te zeggen hadden. De sfeer zat er goed in en de reacties waren positief. Benieuwd naar WebTomorrow? Wij zetten alvast enkele zaken op een rijtje:

Wat werd er verteld op de tweede dag van WebTomorrow? Deze recap brengt je helemaal bij:

WebTomorrow 2017 zit erop! In dit artikel ontdekte je misschien al de top 3 inzichten van dag 1. En omdat het event sinds dit jaar uit twee dagen bestaat, schotelen we je vandaag een recap voor van de tweede en laatste dag.

Hoe was de eerste dag van WebTomorrow? De 3 top inzichten op een rij:

Vandaag werd in Flanders Expo het startschot gegeven voor WebTomorrow. Meer dan 1000 aanwezigen - waaronder ondernemers, marketeers en evangelisten - zakten af naar Gent voor een flinke dosis inspiratie. Hoewel we met een vat vol inzichten huiswaarts keren, kozen we er voor jou de top 3 uit. Hieronder lees je hoe wij dag 1 van WebTomorrow beleefden!

 

Main Conference Room

08:00
Welcome & breakfast
Welcome & breakfast
08:50
Opening of the Day

Introduction by your host for this conference.

09:00
Mind opening talk: Blockchain is WTF* (*Wondrous Totally Fundamental)
Blockchain is more than "a new technology". It has the potential to disrupt both the laggards and the disruptors. But what exactly is so special about it? And how can it transform societies, economies, and entrepreneurship? In a s... read more
Mind opening talk: Blockchain is WTF* (*Wondrous Totally Fundamental)

Blockchain is more than "a new technology". It has the potential to disrupt both the laggards and the disruptors. But what exactly is so special about it? And how can it transform societies, economies, and entrepreneurship?

In a short, energetic talk I briefly explain blockchain in a non-technical way.
Then I inspire with existing examples.
I use these cases to distill a few key concepts of Blockchain.

The outcome? People grasp the key concepts and understand why it’s so important, why it’s Well Totally Fundamental.

Gerrie Smits (BE)

Gerrie Smits (BE) Consultant Strategy for a Digital World

09:15
A personal story: From start up to global online business with 70 million revenues - KEYNOTE
Tamara and her partner James founded Mr & Mrs Smith - a travel club for hotel lovers - as an offline guidebook publisher in 2003. The business pivoted into online travel ecommerce a few years later and now represents 1000 hotels, ... read more
A personal story: From start up to global online business with 70 million revenues - KEYNOTE

Tamara and her partner James founded Mr & Mrs Smith - a travel club for hotel lovers - as an offline guidebook publisher in 2003. The business pivoted into online travel ecommerce a few years later and now represents 1000 hotels, 100 villas and has over 1 million members across the world. The journey from start up to global business with 70 million GBP in revenues has been a rollercoaster of challenges, mistakes, and successes. In this session, Tamara will share that journey and what she has learnt along the way.

Tamara  Lohan (UK)

Tamara Lohan (UK) Founder and CTO Mr & Mrs Smith

09:50
Innovation, the GOLD is in the GREY
We seem to be living in en ever polarised world. Whether we talk politics, religion, sports, food safety or indeed also about the space innovation, people seem to take comfort in the safe zone of the extremes. It is black or white. Th... read more
Innovation, the GOLD is in the GREY

We seem to be living in en ever polarised world. Whether we talk politics, religion, sports, food safety or indeed also about the space innovation, people seem to take comfort in the safe zone of the extremes. It is black or white. The talk makes a plea to look for the golden nuggets in the many shades of grey. For innovation, it means that the future of growth can be accelerated by creating multiple platforms of collaboration between the worlds of start-ups and big (multinational) companies.

  • Key take aways from the keynote:
    a multi-faceted look into the future of exponential change
  • a framework for holistic innovation
  • leadership behaviours to thrive in complexity
Guy Wollaert (BE)

Guy Wollaert (BE) Owner Idea-value-impact advisory services

10:30
Break
10:55
The Future of AI in Marketing
The world of marketing will probably change more over the next 5 years than it has over the last 15. During this presentation Jeremy will be demonstrating how world of commerce is changing faster than any of us expected - and offering... read more
The Future of AI in Marketing

The world of marketing will probably change more over the next 5 years than it has over the last 15. During this presentation Jeremy will be demonstrating how world of commerce is changing faster than any of us expected - and offering advice to all the marketers in the room around what plans they need to make and how they can make sure that their brand doesn't get left behind.

Jeremy Waite (UK)

Jeremy Waite (UK) Marketing visionair IBM Watson Marketing

11:40
Shooting for the moon with the mindset of abundance - KEYNOTE
We are naturally inclined to think about scarcity, and look for fear and negative news. These are the kind of qualities that helped us through evolution but in the world of exponential technologies we need to change the mindset to thi... read more
Shooting for the moon with the mindset of abundance - KEYNOTE

We are naturally inclined to think about scarcity, and look for fear and negative news. These are the kind of qualities that helped us through evolution but in the world of exponential technologies we need to change the mindset to think abundance. We now have power as an individual and small teams to use innovation and entrepreneurship to solve humanity’s grand challenges and create abundance of energy, food, fresh water and health. Entrepreneurs are bow capable of doing things that were previously done only by Nation states and next set of superpowers are likely to be entrepreneurs and not the countries.

Naveen Jain (IND)

Naveen Jain (IND) Founder & Executive Chairman Moon Express

12:30
Lunchtime: experience the power of some great food and terrific networking conversations
Lunchtime: experience the power of some great food and terrific networking conversations
 

Stage 1 Innovation Room

14:00
Are you stressing out your users?
With the reduction in price of Biosensors, answering this question is no longer beyond the reach of most designers... read more
Are you stressing out your users?

With the reduction in price of Biosensors, answering this question is no longer beyond the reach of most designers and developers. We will use a $100 EEG device in a live demo to show how simple changes in websites can cause an increase in stress and agitation. We will analyse recent research and see how easy it is for designers to impact the health of users for good & bad!

Michael Gooding (UK)

Michael Gooding (UK) Web Performance Specialist Akamai Technologies

14:15
7 myths of the digital economy, you have to be aware of
Belgium is a laggard in the digital economy. Our country doesn't create companies like Snapchat, Facebook or bol.c... read more
7 myths of the digital economy, you have to be aware of

Belgium is a laggard in the digital economy. Our country doesn't create companies like Snapchat, Facebook or bol.com. And that's partly because the private sector and the government don't understand how successful companies in Silicon Valley are created. In my talk I will zoom in on the myths en misunderstandings that impede the creation of new innovative companies.

Stijn Fockedey (BE)

Stijn Fockedey (BE) Reporter Trends Magazine

14:45
AR vs VR
Technology is improving at a rapid pace. Today, some of the impossible things are rising to the occasion in the fo... read more
AR vs VR

Technology is improving at a rapid pace. Today, some of the impossible things are rising to the occasion in the form of Augmented Reality and Virtual Reality. We've seen several applications with AR, along with video game and hardware devices. Remember Pokemon GO? It is clear that the way things are right now, AR has the upper hand against VR, and that might not be changing anytime soon. Is this a story of AR VS VR? Or can both technologies work together and will they succeed both in time? In this interview session we search for answers on question which technology will have the biggest impact.

Pieter Van Leugenhagen (BE)

Pieter Van Leugenhagen (BE) Business Strategist Yondr

Tina Stroobandt (BE)

Tina Stroobandt (BE) Mixed Reality Marketeer World of Waw

15:15
Break
15:45
Game over? Digitization: evolution vs. revolution
Is digitization a change within existing frameworks, or does it change the frameworks themselves? The distinction ... read more
Game over? Digitization: evolution vs. revolution

Is digitization a change within existing frameworks, or does it change the frameworks themselves? The distinction matters greatly. In the first case consumers, companies and governments have to deal with just a couple of changes. In the second case they will only survive if they completely reinvent themselves. Is this the start of an evolution or a revolution? Usually, the best way to predict the future is to look at the past, since it was indeed somebody’s future once upon a time. I will try to figure out how industrialization was once revolutionary.

Digitization seems to impact our world the same way industrialization did in the last 250 years. We’re not just talking about a few new business models like Uber and Airbnb, but about a fundamental change in how we organize society as a whole. The fundamental distinctions that emerged after the industrialization and upon which we built our society, like the distinction between producer and consumer, work and leisure and public and private, are now fading.

Simultaneously, the networks that have disrupted these distinctions continue to grow stronger. It’s hard to predict the future, but with the past as our only guide, it is safe to say that we are gearing up for a digital revolution. Those who didn’t industrialize in the 19th century were industrialized themselves. In the 21st century we must choose between digitizing… or being digitized.

Rogier  De Langhe (BE)

Rogier De Langhe (BE) Professor and economic philosopher University of Ghent

16:15
The next you / Time to disrupt yourself
How will we continuously learn and unlearn tomorrow? How can we stay connected, with ever and faster evolving cust... read more
The next you / Time to disrupt yourself

How will we continuously learn and unlearn tomorrow? How can we stay connected, with ever and faster evolving customer wishes and needs? And what are new ways to run an innovative organization in a rapidly changing business environment?

Tomorrow, Artificial Intelligent computers will take on tasks from professionals and help business leaders do their jobs more efficiently and even better. I will show how we prepare for that future, find new personal relevance and get the most out of the human/machine collaboration.

Learn:
- The new role of leaders and what are the new skills everyone will need to master
- How to stay connected in an evolving world

Tom De Ruyck (BE)

Tom De Ruyck (BE) Managing Partner & Head of Insight Activation Insites

 

Stage 2 Marketing Room

14:00
Gen Z versus baby boomers: marketing across generations
Discover the role of on- and offline touchpoints, the impact of new technologies and global trends for different g... read more
Gen Z versus baby boomers: marketing across generations

Discover the role of on- and offline touchpoints, the impact of new technologies and global trends for different generations. Find out why GenZ values “instant everywhere”, how GenY craves new experiences to improve their social status and how baby boomers perceive privacy.

Bert  Hendrickx (BE)

Bert Hendrickx (BE) Senior Research Expert - Digital Market Intelligence GFK

14:15
Get big in E-commerce

This will soon be announced.

Bart De Waele (BE)

Bart De Waele (BE) CEO Wijs

14:45
Turning (M)E-xperiences into valuable (W)E-xperiences.
The importance of Holy Trinity Thinking within Marketing Marketing is about God, Jesus and the Holy Spirit. Ma... read more
Turning (M)E-xperiences into valuable (W)E-xperiences.

The importance of Holy Trinity Thinking within Marketing

Marketing is about God, Jesus and the Holy Spirit. Marketing is also about creating connectivity. Two statements  by Peter Decuypere (1963), master in philosophy, that bring us from an age-old Holy Trinity Thinking to a surprisingly simple marketing model.  As Founding Father of the I love Techno Festival, and consultant for events such as Time Warp and We Can Dance, Peter knows how to translate his expertise as an event marketeer into a widely applicable marketing story. A story that begins somewhere in an Albert Heijn supermarket and ends with Burning Man and far beyond. A story in which (M)E-xperiences become (W)E-xperiences and customer experience turns itself into customer expression.

In short: Peter Decuypere brings you “an utterly inspiring keynote about the importance of Holy Trinity Thinking within Marketing”, in which he combines his knowledge, experience and passion.  However, an explicit warning is in place: after this keynote a visit to an Albert Heijn supermarket, or whatever other shop or event, will never be the same again.

Peter  Decuypere (BE)

Peter Decuypere (BE) Founder I love Techno and author Holy Trinity Events

15:15
Break
15:45
Moments Marketing: how to grow from real-time marketing to right-time marketing.
Consumers are bombarded by marketing messages almost everywhere they go. They have reached a point of ‘content s... read more
Moments Marketing: how to grow from real-time marketing to right-time marketing.

Consumers are bombarded by marketing messages almost everywhere they go. They have reached a point of ‘content shock’. Long live Adblockers. Delivering at the moment of intent may re-connect with consumers and might evoke emotion. And yes, you may also call it predictive, pro-active marketing.
During the talk we will explain how to start and even take Moments Marketing to a next level based on 2 client cases. So enjoy the ride.

Kurt Vergult (BE)

Kurt Vergult (BE) Creative Director delaware I digital

16:15
Design is not Art
This talk is not about design or art; it's about designers. It's about the things that we create and the ways... read more
Design is not Art

This talk is not about design or art; it's about designers. It's about the things that we create and the ways in which we create them. It's about the processes that we use and how those processes define us. It's about the qualities that set us apart (and why they matter). What are the differences between design and art? What is the most important quality that a designer can possess? And how are the two so closely related? In this talk, we'll examine the ways in which design and art are fundamentally different, and how through those differences, we can extract the qualities that comprise great designers and leaders. Learn about the contrasting purposes, data sources, and creative processes that design and art hold. Gain a new perspective on what it means to be a designer, and how designers that possess one particular quality are prone to better feedback, accountability, innovation, collaboration, and outcomes. Finally, hear personal accounts from designers at companies like Google and Apple, sharing their approaches to design and the qualities that they value. You may or may not leave this talk convinced that design is not art, but no matter what, you will leave with a better understanding for what it means to be a designer.

Austin Knight (US)

Austin Knight (US) Sr. UX Designer Hubspot

 

Stage 3 Entrepreneurship Room

14:00
In a 1, 2, 3 to a higher gear in the Belgian E-commerce. Fast inspiration from the kitchen of Belgian Retailers.

Key figures and insights from the newest Belgian e-commerce research report.

Elisabeth Vanhoutte (BE)

Elisabeth Vanhoutte (BE) Sales & Marketing Director Wijs

14:15
Superstate – what Belgium needs to do to avoid becoming a failed state
Like all western economies Belgium is facing a rapidly changing environment. Ageing, automation, robotization, cli... read more
Superstate – what Belgium needs to do to avoid becoming a failed state

Like all western economies Belgium is facing a rapidly changing environment. Ageing, automation, robotization, climate change… are increasingly affecting our society. With its political-societal setup focused on protecting the status quo, Belgium is particularly ill-placed to deal with these changes. Belgium should at least aim for the European top, but that will require changing things up quite a bit. In his talk, Bart Van Craeynest shows the quick wins and the long term approach policy makers and entrepreneurs need to take to make Belgium great again.

Bart Van Craeynest (BE)

Bart Van Craeynest (BE) Chief Economist Econopolis

14:45
Corporate venturing: how to make the most of corporate – startup collaboration
In a world where the pace of innovation keeps accelerating and no single organisation carries all the necessary kn... read more
Corporate venturing: how to make the most of corporate – startup collaboration

In a world where the pace of innovation keeps accelerating and no single organisation carries all the necessary knowledge and talent to keep up with it, cooperation between corporates and startups/scaleups might seem like a perfect match. Startups can offer corporates state of the art technologies and the agility they need to leverage them. Corporates can help startups scale their business faster. Cooperation can take many forms ranging from one-off events as hackatons and competitions over sharing of resources and mentoring to partnerships, investments and acquisitions. But to cooperate successfully cultural, organizational and other barriers need to be overcome. What are the possibilities and pitfalls of different approaches? And what kind of cooperation do you pick in which circumstances? How do you measure success? Come and discover the growing ecosystem of corporate venturing.

Carine Lucas (BE)

Carine Lucas (BE) Expert Innovation Agoria

15:15
Break
15:45
The quest for the best strategic response to the changing market
The rise of disruptive startups isn’t slowing down. Based on 200+ real conversations with C-level managers on th... read more
The quest for the best strategic response to the changing market

The rise of disruptive startups isn’t slowing down. Based on 200+ real conversations with C-level managers on the quest to their best strategic response to the changing market, Thomas will take you on a journey through the corporate venturing landscape. A tangible story, synthesising today's corporate innovation challenges, to a full selection of solutions. Clear examples help simplify the decision making process, so you an identify yourself with these managers and get inspired to shape your own path of transformation.

Thomas   Van Halewyck (BE)

Thomas Van Halewyck (BE) Founding Partner Bundl

16:15
Can you run a serious business without managers, authorization schemes or job descriptions?
Allard transformed Aldowa from a traditionally structured business into a self-managing organization. He proved ov... read more
Can you run a serious business without managers, authorization schemes or job descriptions?

Allard transformed Aldowa from a traditionally structured business into a self-managing organization. He proved over the years that such a business model can work for real. Allard takes you on his journey of starting at the end. When you hear his story, you too will learn to act as if you already accomplished what you set out to do. Next to Droste’s original way of getting the job done, the company also introduced the Brazilian Semco management style, with all the desired results. A work environment without rules and walls, less paperwork, happy employees, low absenteeism and an increase in company profit. After completing the transformation Allard decided to share his experiences, the tips and the tops, in his bestseller Semco in the Polder and on stage together with you.

Allard Droste (NL)

Allard Droste (NL) hetkaneenvoudig.nl Professional dreamer and author

 

Networking area

16:50
Network drink
Network drink
With over 1300 participants webtomorrow the largest conference in the country. Thé unique opportunity to get to know each other better. We organize various networking activities in an informal way. So you will learn many new and inte... read more
Network drink

With over 1300 participants webtomorrow the largest conference in the country. Thé unique opportunity to get to know each other better. We organize various networking activities in an informal way. So you will learn many new and interesting contacts in no time..... Let's boost your business!