Many years ago, CEO Marc Benioff of Salesforce had a vision of a company with a purpose beyond profit. Since 8 years, his company has been listed on Fortune's 100 Best Companies to work for. Ever wondered what it takes? He build a company around the spirit of Ohana, a close-knit ecosystem that works collaboratively to improve the state of the world and to be the change. Today this world is in a transition leading to massive opportunities for the Ohana. Core values are our instruments. Trust, Innovation, Equality and Growth will play a critical role in shaping this culture, the behaviors, decisions and heart of any ecosystem. It’s within our grasp to work together to create a better future.
Carmina Coenen (BE) Manager Solution Engineering Salesforce.com
It’s been thought that there is a linear process to the buying decision. Actually there is one linear process, but another more powerful appears counter intuitive and is based upon personal feeling and judgement. That’s why one seldom buys anything important from someone you don’t like. No matter how good the deal seems at the time. It’s why we have all sat through extremely slick presentations from people trying to sell to us then we have absolutely no intention of buying from them…
Marcus Orlovsky (UK) Change Agent Bryanston Square
Artificial Intelligence undergoes now the same phase as 3D printing was in 10 years ago. As an entrepreneur I will share my knowledge, experience and insights to let you get a better image of the future of A.I.
Mario Fleurinck (BE) Founder InnoCrowd
As a tsunami of distrust sweeps the world, traditional marketing is reaching a crisis point. Customer attention becomes scarcer and scarcer, and customer cynicism, skepticism and distrust grows by the day. What are traditional marketers doing? Instead of trying to rebuild credibility, they are feeding the fires with increasingly intrusive and annoying marketing and advertising. Marketing has never felt more like fake news.
The future of marketing is anti-marketing. It is about an obsession with improving the experience of current customers. It is about turning current customers into social media sales reps because today and in the future, customers trust other customers far more than brands. To do that, marketing must become useful, credible, real, and much more focused on service and simplicity, and on creating genuinely compelling customer experiences. The product or service must deliver on the promise and the promise will be tested through the use of the service in some sort of trial or freemium model.
Gerry McGovern (IE) Founder Customer Care Words
An interesting walk through the experience of one of the best character in Belgium's government. Frank has a clear vision about true leadership, how we should organise our companies and organisations and what's the role of every individual. Not only a very stimulating and inspiring story for managers and executives.
Frank Van Massenhove (BE) Chairman FOD Sociale Zekerheid
Artificial intelligence is disrupting how sales & marketing operate and work together. In this session, Showpad's Chief Product Officer, Louis Jonckheere will highlight the latest trends and opportunities artificial intelligence offers to sales and marketing professionals.
Louis Jonckheere (BE) Co-CEO Showpad
If you work at a large corporation, how do you organize for successful digital innovation? Do you place a big bet, playing your cards right, or do you force the game? Steve Muylle, winner of The Case Centre Award and Competitions 2015 on Digital Transformation, also known as the Oscars for Ivy League business schools, will share his insight on how corporations in Belgium and abroad try to stimulate digital innovation.
Steve Muylle (BE) PhD Professor & Partner Vlerick Business School
How to turn the world of IOT into the promise of IOU (Internet of You)? A world whereby everything you’re surrounded by or interact with will adapt to you, preempting your needs and conforming to your identity and real-time context. Putting You at the core, not the Things.
At Sentiance we believe the key to unlock the IOU is in the data, more specifically the data from sensors embedded in IOT devices. We turn this data into insight about people’s behavior and context, and enable companies to leverage this intelligence to build the next generation of products and services that will make the Internet of You a reality.
Tom Vandendooren (BE) Chief Business Development Officer Sentiance
In today’s hyperconnected world, your customers are constantly interacting with various online services, leaving behind digital footprints. This data represents a potential knowledge of your customers,your website visitors or even your competitors. During this session Thierry will explain how the principal Social Network, Facebook, can now be leveraged, turned into a market research solution and provide actionable insights that can be used for Media Planning, Brand Strategy, Content Marketing, Partnerships,...
Thierry Soubestre (BE) CEO Social Karma
When over half of European consumers believe that an ‘organic’ label – despite certification – is nothing more than an objectionable excuse to demand higher prices for products, then we are clearly dealing with the erosion of credibility, and ‘authentic’ is at risk of being considered ‘fauxthentic’. How sincere are slow dripping coffee houses and online marketplace homestays when algorithms dictate the way they are furnished? Is sharing design an integral part of the sharing economy?
Never before have consumers been this aware of marketing and sales ploys, so we should approach them as industry insiders. On the 8th of June, Herman will take you on a journey to the current state of artificial intelligence and its opponents, the we-economy and radical transparency.
Herman Konings (BE) Trendwatcher Pocket Marketing/nXt
The core of what we do is not communication but influencing behaviour. And the role of digital technologies, apps and interfaces in changing behaviour has become as important as branding and advertising. The number one reason why a lot of communication strategies fail is that they didn’t start with behaviour. Behavioural Designers deep dive into the forces that influence behaviour (pains, gains, habits, anxieties) and try to come up with solutions that take these forces into account. This leads to a much broader range of ideas: campaign ideas, service design ideas, product ideas, tactical ideas,…
Why advertising people should embrace behavioural psychology? Because it will make them a much better skilled professional. Your job will transform from creating ideas to solving real customer problems. If you combine creativity with behavioural psychology, you’ll become better at creating ideas that actually work.
Tom De Bruyne (BE) Owner SUE
Social technologies (Slack, Yammer, Workplace by Facebook …) are a vital catalyst for organizational and individual transformation. They bring more agility, increased productivity and employee engagement. But their implementation is not self-evident. What are the critical success factors? Which arguments to use to convince executives and managers? And how to react to resistances in a powerful and efficient way? Isabel De Clercq will share with you the lessons learned from ATOS, ENGIE, KBC and ANZ.
Isabel De Clercq (BE) Trendcatcher - Firestarter - Sparkle Architect Wolters Kluwer
Everyone is busy these days as the digital transformation of society continues to accelerate exponential growth in information, communication and demand. However, that’s not the real reason we’re busy. We’re busy because we think (wrongly) that it’s cool; we’re hooked on hyper-stimulation; we think it will make us successful; and, in the end, because busyness is the easy choice.
Busy isn’t an inevitable consequence of modern life; it’s a dumb choice; it’s a losing strategy. This session explains why we are really busy. Much more importantly, it also draws on psychological research to outline concrete things we can do to thrive in the digital era.
Tony Crabbe (UK) Business Psychologist, best selling author worldwide
In 1930 the great economist John Maynard Keynes predicted that by 2030 we would work but 15 hours a week. Het got that one way wrong. These past thirty years we have increased the level of work instead. But Why? Can’t robots simply substitute us at work and do the work for us? Rutger Bregman show us how to use technology in a complete different way than what we are used to now. He sketches us a new 21st century utopia, with a basic income for everyone. Bregman is convinced that work is for machines and life is for people.
Rutger Bregman (NL) Author of 'Utopia for Realists' De Correspondent
The practical info about this will soon be announced.
With over 1300 participants webtomorrow the largest conference in the country. Thé unique opportunity to get to know each other better. We organize various networking activities in an informal way. So you will learn many new and interesting contacts in no time..... Let's boost your business!